What Commercial Photography Customers Really Want
Imagine you’re the events manager for a large automotive dealership, responsible for organizing openings and events at branches nationwide. You’re tasked with finding photographers to capture the excitement of each event, but the process is tedious and time-consuming. For each new city, it feels like you’re starting from scratch, conducting a blind search for an […]
4 Benefits of Outsourcing Photography for Cost Segregation
Recent years have seen a surge in demand for cost segregation (cost seg) services, driven by factors such as the 2017 Tax Cuts and Jobs Act (TCJA) and increased awareness of the benefits of cost seg among real estate investors. Given this surge, cost seg professionals must balance efficiency, quality and cost-effectiveness when creating the […]
How to Engage Prospects With Authentic Visual Content
Visual content in digital marketing is having a moment. Increasingly, businesses rely on visuals to tell their stories, bolster their brands and draw in engaged customers. According to a Vennage, more than half of marketers surveyed in 2021 said most of their content included a visual component — and for good reason. Visual content is […]
How to Level Up Your Social Media Photography for Marketing Campaigns
Striking, eye-catching imagery is one of the most powerful tools for successful social media marketing. According to Sprout Social’s 2023 Benchmark Report, images are the second most engaging type of in-feed social content (slightly behind short-form video). And Buzzsumo found that Facebook posts with images see 2.3 times more engagement than those without images. Why? […]
